The reporting tools in the ClubOS CRM give you quick access to key metrics that drive your gym’s revenue generation. Use them to monitor progress, identify trends, and make informed decisions.
General Reports
| Report Name | Description | Associated Article |
| Schedule Audit Report | This report provides data on past events (listed by attendee) and whether they were completed, validated, and funded. | Schedule Audit Report |
| Email Campaign Send Report | This report provides data on email campaigns sent out during a selected date range for one or more location. | Email Campaign Send Report |
| Email Blast Campaign Report | This report provides data on blast email campaigns for one or more locations, about who sent a campaign, when it was sent, and when it was last updated. | Email Blast Campaign Report |
| Opt-Out Report | The Opt-Out Report lists users that have opted out of email and/or text messaging at your club. Data includes Opt-out Date, who performed the opt-out, and the date the prospect or member was created. | Opt-Out Report |
| Employee Productivity Report | This report provides an overview of employee Follow-Up activity and membership sales for a selected date range. The report will show individual employee stats, Total Follow-Ups per employee, Closed % with and without follow-ups for the member, and how many times the employee logged into ClubOS within the requested date range. | Employee Productivity Report |
Prospecting Reports
Reports Available to All Customers
| Report Name | Description | Associated Article |
| Daily Setup Report | The Daily Setup Report lists all appointments scheduled to occur during a selected date range, who hosted the event, if it was rescheduled, and more. This report can include past and/or future dates, and can be filtered by location. | Daily Setup Reports |
| Follow-Up Audit Report | This report provides data on Prospect Follow-Ups and their outcomes, and can be sorted by date range, location, and employee. | Follow-Up Audit Report |
| Follow-Up Scorecard | This report summarizes your Sales team's system usage and assigned Follow-Ups over the past 30 days. View location-specific data or choose "Group Locations" to view totals across multiple locations. | Follow-Up Scorecard |
| Guest Log Report | The Guest Log Report provides data on club tours that occurred during a selected date range. Who visited, whether or not they purchased something during their visit, referrals, and how the member found out about a club. | Guest Log Report |
| Lead Origin Report |
The Lead Origin Report provides data about Prospect and Member accounts and their activity, organized by Origin (such as Walk-in or Telephone Inquiry). This report is filtered by date range, location, and employee.
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Lead Origin Report |
| Leads Contacted Two Times or Less Report |
The Leads Contacted Two Times or Less Report displays a club’s entire population of Prospects who, either, possess a ‘Missed Guest’ status, OR have yet to progress to Stage #3 of the Membership Follow-Up Schedule. This aids staff in tracking Prospects who present a potential sales opportunity who already reside within the system. This report is filterable by Location and Employee.
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Leads Contacted Two Times or Less Report |
| Leads Not Contacted Report |
This report lists Prospects that have a 'Missed Guest' status or are at Step #1 in the Follow-Up Schedule and have not received a Follow-Up call, email, or text. It can be filtered by location or employee.
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Leads Not Contacted Report |
| Membership Follow-Up Activity Report | This report summarizes membership Follow-Up activity for a selected date and Month to Date. | Membership Follow-Up activity Report |
| Lead Source Report | The Lead Source Report provides data about Prospect and Member accounts and their activity, organized by Marketing Source. This report is filtered by date range, location, and employee. | Lead Source Report |
| New Prospect Report | This report provides data about Prospect accounts in Club OS. It can be filtered by date range and location. If you select "All Locations", the report will display the data for each location on its own tab and will also contain a summary tab for all locations. | New Prospect Report |
| Prospecting Scorecard | This report provides data on your team's Follow-Up activity and guest pass outcomes with new Prospects, filtered by location. | Prospecting Scorecard |
| PT Follow-Up Activity Report | This report summarizes PT Follow-Up activity for a selected date and Month to Date. It can be filtered by location and employee. | PT Follow-up Activity Report |
| Appointments Made Report | The Appointments Made Report lists all appointments with Prospects over a selected date range and location. | Appointments Made Report |
Referral Reports
Reports Available to All Customers
| Report Name | Description | Associated Article |
VIP/Preferred/Referral Guest Report |
This report will show you where you are getting the most return on various guests that come and use your gym. Find out how many VIP Guests, Guest Passes, and Referrals are becoming members, and purchasing PT. | VIP/Preferred/Referral Guest Report |
Membership Reports
Membership Reports Available to All Customers
| Report Name | Description | Associated Article |
| Check-In Report | This report is only useful for ABC and ClubHub integrated clubs because those are the only two integrations that send us Member check-ins. | Check-In Report |
| Club Defaults Report | This report is only useful for enterprise clubs that need to audit locations' defaults. | Club Defaults Report |
| Flat Sales Activity Report | This report is not scalable for large datasets. See Section B for additional notes. | Flat Sales Activity Report |
| KPI Snapshot Report | This report displays your chosen KPI values alongside historical data, allowing you to compare today’s performance with that of any previous date. | Article coming soon! |
| Member Check-Ins by Trainer | This report is only useful for ABC and ClubHub integrated clubs because those are the only two integrations that send us Member check-ins. | Member Check-Ins by Trainer Report |
| Memberships Sold Report | This report includes information about the member, salesperson, and other data associated with a membership purchase. It can be filtered by location and employee. | Memberships Sold Report |
| New Member Orientations Report | The New Member Orientations Report provides a comprehensive overview of all new members within a selected date range, including the orientations scheduled for those members. | New Member Orientations Report |
| Sales Activity Report |
The Sales Activity Report summarizes a club's sales activity filtered by Date Range, Location, and Employee. NOTE: Employees only appear on the report if they have completed one or more of these activities during the selected date range for the report (or the Month to Date):
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Sales Activity Report |
| Sales Opportunity Report | This report lists sales opportunities and tours by employee. | Sales Opportunity Report |
| Sales Rank Report | This report tracks and ranks sales performance at one or more locations. It can be filtered by date range and location. You can also use the 'Group Location' option to review each location’s collective output. | Sales Rank Report |
| Sales Rep Production Report |
This report provides information on sales opportunities (including appointments and walk-in visits) associated with each employee for the selected date range and location(s). You can also use the Group Locations checkbox when generating this report to see the totals for a given location. |
Sales Rep Production Report |
PT & Group Fitness Reports
Reports Available to All Customers
| Report Name | Description | Associated Article |
| PT Orientations Completed Report | This report provides data on completed PT orientations and whether they resulted in a purchase. It can be filtered by location or employee. | PT Orientations Completed Report |
| Client Scorecard Report | This report provides a list of training clients and their attendance, workout, and nutrition data, filtered by location. | Client Scorecard Report |
| PT Inventory Snapshot | This report summarizes PT activity by trainer, that will help you determine where your PT Revenue Opportunities are. Data includes Used and Unused sessions, how many Expired Sessions there were, Un-Verified Sessions by Trainer, and more. | PT Inventory Snapshot |
| PT Shot Sheet | This report lists active PT clients, their most recent session, and how many sessions remain in their service package - enabling you to identify Members who are running low on available sessions and may want to sign up for more services. | PT Shot Sheet |
| PT Sold Report | The PT Sold Report lists the members who were sold PT for a given range and provides the latest sale of PT for the member. | PT Sold Report |
| Schedule Audit Report | This report provides data on past events (listed by attendee) and whether they were completed, validated, and funded. | Schedule Audit Report |
| Trainer Inventory Report | This report provides data on current PT clients and their activity (available, completed, and expired sessions), organized by trainer. | Trainer Inventory Report |
| Fitness Audit - Full | This report provides data on Trainer interactions with their Clients and can be filtered by location. Unlike most reports in Club OS, you will not select a date range -- the report provides real-time information for the day it is generated. | Fitness Audit - Full Report |
| Fitness Audit - PT | This report tells you also how interactive Trainers are with Clients, and how well their Clients are at interacting with the software tools. | Fitness Audit - PT Report [Breakdown] |
Reports Exclusive to Clubs with Training Management Features
| Report Name | Description | Associated Article. |
| Accrual Revenue Report | The Accrual Revenue Report lists revenue from transactions with a 'Success' or 'Pending Success' status from ABC. This report can be filtered by date range, location, and employee. | Accrual Revenue Report |
| Cancellation Report | The Cancellation Report lists the details of agreements that were manually cancelled during a selected date range. It does not include agreements that were automatically cancelled due to being rewritten. | Cancellation Report |
| Commission Report |
The Commission Report calculates staff commissions for a selected date range and can be filtered by Location and Employee. If you select "All Employees", the report will contain a summary tab for the entire location and display the data for each employee on separate tabs. The Commission Report can be accessed from both the Reports and Package Setup areas of Club OS. It is automatically generated in the Package Setup area every pay period, or can be customized in the Reports area. |
Commission Report |
| Employee Active Clients Report | This report identifies club members who have remaining (unused and unexpired) units in their service package agreements. | Employee Active Client Report |
| Frozen Agreements Report | This report lists agreements with active, current freezes or scheduled future freezes. Lists of active and future freezes each appear on their own tab. The report can be filtered by location and/or employee. | Frozen Agreements Report |
| Member Service Sales Report | The Member Service Sales Report summarizes all member services sold within a given date range, including individuals' names, their package, member service types, pricing and billing information. |
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| Package Sales Summary Report |
The Package Sales Summary Report summarizes package sales over the selected date range. The report is separated in to two sections:
Each report include data on:
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Package Sales Summary Report |
| Projections Report | The Projections Report details projected revenue over a selected date range, based on all currently active Personal Training agreements. Use this report to gather information on future payments, and remaining balances. | Projections Report |
| PT Scheduled Draft Report |
This report provides information on PT drafts within a given time range, on drafts that will be sent to ABC to process. Invoice types include: Invoice Type:
Expected Sub Total: Expected total amount to be drafted. Transaction ID: ABC financial transaction ID (if the transaction has already been drafted). This field will be blank for drafts with dates in the future. |
PT Scheduled Draft Report |
| PT Transactions Report |
This report details transaction attempts and their outcomes over a selected date range, and can be filtered by location. Data includes:
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PT Transactions Report |
| Renewal Report |
The Renewal Report tracks the upcoming renewals and/or expirations of client Agreements and the club's most recent activity with those clients. Agreements are listed in three different renewal categories, on their own tabs:
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Renewal Report |
| Summary Accrual Revenue Report |
The Summary Accrual Revenue Report lists revenue from transactions with a 'Success' or 'Pending Success' status from ABC.
The Summary Accrual Revenue Report adjusts its data as invoice status changes over time - From initial approval of funds available, all the way through to settlement.
Use this report to track your revenue by payment status.
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Summary Accrual Revenue Report |
| Trainer Liability Report |
The Trainer Liability Report lists information about the current standing of Member agreements and their session usage and funding. Unlike most reports in Club OS, this report cannot be run for a selected date range - it provides current, real-time information only. A member will appear on this report if:
For an event to appear on this report (in the Completed Sessions Paid/Not Paid columns), the event must contain:
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Trainer Liability Report |
| Unpaid Invoices Report |
The Unpaid Invoice Report contains four tabs:
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Unpaid Invoices Report |
| Vitals Report |
The Vitals Report provides key KPI’s in one report. The report will give visibility to key metrics such as how the club’s membership and training programs are running without needing to pull and review multiple reports.
NOTE: The Vitals Report can only be pulled for a location’s data. It will not be able to be pulled on an employee basis. |
The Vitals Report |