Default Follow-up Cadences and Scripts

Written By Melissa Ruff (Super Administrator)

Updated at July 23rd, 2025

Lead

Original Status of prospects originating from a telephone inquiry, outreach event and any other prospect type.

1 Day
After Lead Created

3 Days
After Lead Created

7 Days
After Lead Created

14 Days
After Lead Created

 

 

 
manual

 

 

 
automatic

 

 
manual

 

 
automatic

Email (3 days after lead was created)

Hello {{recipient-first}}, 

Thanks for reaching out! We are really excited about this next step you're looking to take and would love for {{club-name}} at {{location-name}} to help you meet and exceed your goals. So now it's time to claim your guest pass and workout for FREE with no strings attached! To begin your guest pass, simply call us at {{location-phone}}, reply to this email, OR come in to the gym and show the front desk this email to get set up. 

We look forward to adding you to the {{club-name}}’s family!

 

Email (14 days after lead was created)

Hi {{recipient-first}}, 

It’s {{m-follow-up-first}} again with {{club-name}}!

We’re still looking forward to gifting you with a free workout. If you have any questions about fitness, we have fitness professionals here to help you! Come experience all the things we have to offer. 

Want to get started today? Reply here and we can make that happen.

I look forward to seeing you!

 

Weblead

Immediate
After Lead Created

Immediate
After Lead Created

1 Day
After Lead Created

3 Days
After Lead Created

7 Days
After Lead Created

14 Days
After Lead Created

 


Web Lead Email

 
manual

 

 

 
automatic

 


manual

 

 
manual

 

  
manual

Text (1 day after lead was created)

Hi {{recipient-first}}! This is {{m-follow-up-first}} from {{club-name}} at {{location-name}}. Come in or reply TRIAL to start your free guest pass!

Email (back up method)

Hi {{recipient-first}},

Thanks for submitting your information through our website. We are so glad that you have chosen {{club-name}} as a top contender for your fitness needs. To start off, let's set up a time to start your FREE guest pass. Simply respond to this email, call {{location-name}}, OR come into the gym to start your workouts.

If you have any questions at all, please don't hesitate to let me know. I look forward to hearing from you!