Text Usage Analytics Dashboard

Written By Melissa Ruff (Super Administrator)

Updated at July 25th, 2025

Text Usage Analytics Dashboard can be used to gain insight into the amount of text message segments that have been used and to better understand how segments are being used by locations and employees. These insights are helpful to monitor and plan how to use your pre-paid segments most efficiently.

Click here to learn more about segments

The Text Usage Dashboard can be accessed from the main menu Dashboard > Text Usage. 

The following filters are available in the Text Usage Analytics Dashboard:

  1. Location 
  2. Date Range

The following data is available:

Segments Used: The total number of SMS segments that have been sent or received

Follow Up Segments:  The number of outgoing SMS segments that have been sent as a scheduled follow up or direct message. This also includes when the "Share Guest Waiver Link" is sent by text message

Text Campaign Segments: The number of outgoing SMS segments that have been sent as part of an SMS blast campaign

Event Reminder Segments: The number of outgoing SMS segments that have been sent as an event reminder for any event type on the calendar

Incoming Message Segments:  The number of incoming SMS segments that have been received as a reply to any outgoing SMS including: Follow Ups, Direct Messages, Text Campaigns or Event Reminders

 

Segments Used By Date: The number of segments used for each day of the date range. Segments for each day are grouped by channel: Event Reminders, Follow Ups (scheduled and direct), Incoming and Text Campaigns

Segments Used by Channel: The total number of segments used, grouped by channel

Message Length by Channel:  For each text message sent, see how many segments the text contained. Each segment length is grouped by outgoing channels

Incoming Segments by Channel:  For incoming messages, see how many segments were received by channel

Average Message Length by Text Campaign:  For outgoing Text Campaigns, see the average segment length of the campaign. This view will show the "top" (ie. highest average segment length) campaigns from the date range

Segments Used by Location:  Total segments used grouped by location

Segments Used by Employee:  Segments used by each employee. This view will show the "top" (ie. highest total number of segments used) employees for the date range

*Segments are attributed to the location of the Prospect/Member/Inactive Member